A Conversation with a Sign

2-online-marketingTell me, what is it like to be a sign?

 

S : Life for signs and banners is not that interesting from the standpoint of action. We don’t physically do all that much. However, it is interesting from a sort of Zen perspective that by doing nothing we actually do quite a lot.

 

I don’t understand.

 

S : Of course you don’t. Let me see if I can phrase this another way. Signs and banners created by a sign shop when they are performing their function do not move. They do not move (generally speaking) because it makes them easier to see. And by not moving and thus being easier to see they are more effectively conveying their message.

 

So it is by doing nothing (that is, standing still) that signs do what they are designed to do which is to convey the content of their message.

 

S : Precisely!

 

Do you find satisfaction in that?

 

S : Certainly. As a human your mind is structured in a more complicated way. There are layers of motivations and competing concerns. However, the mind of a sign is as simple as it appears. We need only perform our function well to achieve satisfaction. That is enough for us.

 

That sounds nice because it is simple and direct.

 

S : Indeed. Complication for the sake of complication is a highly overrated quality of the human consciousness.

 

I’m not so sure that the human consciousness is complicated for the sake of complication by nature. I think perhaps that is more a byproduct of our modern times.

 

S : So it’s a maladaptive behavior of some sort.

 

Maybe. In truth I have not fully thought this line of reasoning through but it seems right to me.

 

S : That’s fine. We can leave it at that for now until the next time that we have the occasion to speak to one another.