Tales From a Collision Repair Shop in Salt Lake City
I work in an auto body repair shop in Salt Lake City. Two days ago I had to settle a dispute between two of the technicians (named Frankie and Johnny respectively) who work for me. On that day they were repairing a 1998 Lincoln Town Car with a heavily dented steel fender. Frankie had already roughed out the fender and prepared it for the plastic filler. Frankie wanted to apply the metal conditioner to the base metal areas arguing that this would improve the filler adhesion. But Johnny argued that all the paint should first be removed from the damaged area to improve filler adhesion.
Of course I knew that Johnny had the right idea but I did not want to come out and say that because I knew that Frankie would get upset. Frankie and Johnny are both great technicians but there is a bit of ego between them. For this reason I do not often have them working on the same project together. It only leads to problems. On that day I was a little short handed and I needed to get that Lincoln Town Car out of auto body shop to make room for another car. So I made the executive decision to have them work together on the Town Car.
Luckily, Frankie got a call from his old lady. I think they are having marital issues and I do not want to get involved with that. Frankie got off the phone visibly upset so I told him to take the rest of the day off. He seemed to brighten up a little after hearing that. Once he left I told Johnny to remove the paint from the damaged areas of the town car before applying the plastic filler. Problem solved. These are the types of issues I have to deal with working in my collision repair shop in Salt Lake City.
Road Trip Adventures
I am now going to tell you the story about how my wife and I found ourselves sitting in the lobby of an auto body shop in Salt Lake City. There is a little bit of background information I need to lay out before we get to that point but don’t worry. I will get you there.
So we planned a road trip of the southwestern United States because neither of us had spent much time in that region. We flew to Phoenix, Arizona and spent a few days in a nice hotel. When we went to pick up our rental car the dealer did not have the model we reserved and upgraded us to a Cadillac. Let me tell you it was one sweet ride.
From Phoenix we drove north to the Grand Canyon. We hiked down the Kaibab trail. We both grew up in the northeast and had never seen such scenery before. I remember having the experience upon first seeing the canyon that my brain did not believe what my eyes were seeing. At the bottom of the canyon we ate a glorious hiker’s stew in a cabin mess hall and then spent an uncomfortable night camping at a campsite that must have had thousands of previous occupants because the ground was as hard as cement. The next day we hiked up the Bright Angel trail which was longer, but not as steep as the trail we hiked the day before. This hike taught me to carry only what I need and nothing more, bring plenty of water, and never wear boxers hiking because they ride up the legs and chafe my inner thighs. By the time we made it back to the Cadillac our legs were dead tired. From the Grand Canyon we drove north to Sedona. On the way we stopped for gas. I could barely lift my legs out of the car to get to the pumps.
Little did I know, in less than a week I would be sitting in the lobby of a collision repair shop in Salt Lake City.
To be continued…
Warranty 101
People in need of an auto body repair shop in Salt Lake City should only use auto body shops that offer a full and written warranty for their repairs. What does “warranty” mean in this context? Very simply, a warranty is a guarantee or promise made by the auto body shop to its customer that their work will actually fix the damage to the car and the car will then operate normally after it has been repaired. If the damage is not repaired by the auto body shop to the customer’s satisfaction then the auto body shop will be obligated to complete the repairs at no additional cost to the customer. If the auto body shop refuses to complete the repairs, the warranty can then be legally enforced by a court through legal action. If it comes to this the auto body shop will typically be required to pay money damages to the customer.
Sometime the auto body repair shop will be ordered to make the repairs by the court. This is called “specific performance.” However, this is not a remedy courts normally like to use in this situation because if the repair shop refused to fix the problem correctly the first time it is unlikely the repair shop will be motivated to do the best job the second time around. Specific performance is usually used when there is no other person who can perform the work that was originally warrantied in the first place.
Fortunately, there are many auto body and collision repair shops in Salt Lake City. This competition makes it unlikely that a reputable auto body shop would fail to offer a full, written warranty for their work. But it is always a good practice to make sure there is a full, written warranty agreed to by both the auto body repair shop and the customer.
Types of Vehicle Insurance
If you operate a vehicle in Salt Lake City it is very important (and legally required) to have adequate insurance. Without insurance if you have a car accident you may face steep repair costs in an auto body repair shop, a hospital or a court room. The following is a brief and general overview of typical types of insurance coverage available for vehicles in the United States. Keep in mind, terms of specific policies will vary between different insurance providers and the laws governing insurance coverage also differ from state to state.
Bodily Injury
Bodily injury liability provides coverage for damages to another person’s physical body resulting from a car accident. Typically, a bodily injury insurance will cover medical costs and tort liability up to a limit set by the policy. Many state
s require bodily injury coverage for all vehicle operators.
Collision
Collision insurance will cover losses related to collisions with other vehicles and is optional in most circumstances. Collision insurance covers the cost of repairs or replacement costs if the vehicle is totaled.
Comprehensive Coverage
Comprehensive coverage covers losses that result from theft, fire, flood, vandalism or other causes not associated with a collision.
Liability
Liability or “casualty” insurance covers bodily injury or property damage caused by a car accident for which the insured driver is responsible. This coverage will cover direct expenses (repair and medical bills) as well as tort liability.
Loss of Use
A loss of use policy will provide monetary reimbursement for costs associated with rental expenses while your vehicle is being repaired provided the damage being repaired was covered by the policy.
Property Damage
Property Damage covers damage to another person’s property. This can apply to a vehicle or other structures located on their real property damaged in an accident (e.g. a mailbox or fence).
Uninsured or Underinsured Motorist Coverage
Uninsured motorist insurance covers losses in situations where the party responsible or at fault for damages resulting from a car accident does not have insurance or has insufficient insurance to cover the loss. Uninsured motorist policies typically cover costs associated with vehicle repairs as well as medical bills for the insured.
Depreciation
Although a necessary expense, financially speaking, a car is not a good investment. This is true because a car will depreciate in value immediately after it is purchased and will continue to depreciate the older it gets. The specific amount of depreciation will vary from car to car but probably the most important factor to determine the amount of depreciation and the rate at which a car will depreciate is whether the car is new or used. Both new and used cars depreciate; however, new cars will depreciate much faster than used cars.
This depreciation will occur in a generally predictable manner. Typically, new cars depreciate 20% by the end of the first year after purchase. The moment a person drives a new car off the lot it becomes a used car and after this transformation approximately 10 percent of its value will evaporate. By the end of the first year after purchase, that same car will depreciate an additional 10 percent on average. Less popular models with fewer bells and whistles tend to depreciate more than popular models with additional features, sometimes loosing 50 percent of their value in many cases. Typically, new cars lose value for four years after the first year after purchase, ranging from 15-25 percent per year. All told, new cars tend to lose 60 percent of their original value by the fifth year after purchase. Purchasing a relatively new used car will avoid the first-year rapid depreciation, but even used cars depreciate over the first five years after purchase.
Obviously, there are many factors that determine how much any one particular car will depreciate over a given period of time. If you are buying a used car in Salt Lake City you may want to use a car depreciation calculators available on the internet. These calculators may help you to decide whether one car is a better purchase than another.
Tips for Buying Used Cars Salt Lake City
Taking your car to a body shop Salt Lake City can be a stressful task, if you aren’t prepared. Buying a used car can be an even more stressful experience. Purchasing a car is considered a high stress purchase due to the high expense. Here are some tips to know when looking for your new/used car, they may seem like common knowledge, but are helpful to be aware of.
First, you’ll need to figure out how much car you can afford. Having a budget in mind will make your car shopping experience faster and more efficient. Looking at car after car can become tedious, but if you have a budget in mind, you can eliminate the cars that are out of your price range.
Second, you’ll want to make a list of your wants and needs. What seating do you require? Do you need four wheel drive? What engine size are you looking for? Do you need in vehicle GPS? There are many more questions to consider, but having a small list will be helpful in your car search. Once you figure out the features you require in a vehicle, narrowing down possible car options will make your shopping experience much more enjoyable.
Third, it is also a good idea to ask questions about the car’s history. Used cars are different and have unique history, some better than others. We will be happy to answer any questions to the best of our ability. You can also go online and get the car facts for the vehicle you are interested in.
Fourth, it’s important to test drive the car or cars you are interested in. Most used cars Salt Lake City dealerships are happy to accommodate those with a current and valid driver’s license. Most only ask that you treat their cars with care and respect so that they can continue to allow others to test drive the vehicles on their lot.
Before you go to a, Salt Lake City used car dealership, it’s recommend you do some research about the car you are interested in. It‘s always helpful to know the basics about the car your looking at before you test drive it. Doing some minimal research about your car before hand, will make you a more informed shopper. Here are some suggestions of things to research before going to the dealer. Look for reviews on the vehicle you’re interested in. Researching the car’s fuel economy is another good buyer tip.
It’s also a good idea to have a pre-purchase car inspection conducted. It’s usually low cost and time effective. You can take the car to a trusted mechanic for a thorough inspection or request a mobile inspection. A private party will probably allow you to do this without much resistance, but if you are purchasing your car through a dealer, it might not be as easy.
Being an informed buyer will help you make good buying decisions. Instead of buying on impulse, you will be able to walk away from your car shopping experience feeling satisfied and confidant about your purchase.
Most Important Places to Have Your Collision Repair Advertising
When you own a shop nowadays, it’s not enough to simply put “collision repair Salt Lake City” on the side of your garage. You really need to focus more on advertising as the competition is always there and people need to be able to find you by more ways than happening to drive by your garage. The 21st century has provided some great new opportunities by which to be able to reach people and has solidified the need to stick with some of the tested and tried approaches as well. Below are 5 places/ways you need to be advertising your collision repair shop (or any auto repair shop for that matter).
We’ll tackle some of the greatest and latest first.
- Mobile Advertising. When someone’s in an accident today, the majority of people have a cell phone on which they call the police/ambulance to come to the site of an accident. With their cell phone in their hand, it is important that your shop shows up as a trusted source of where they can have their vehicle repaired. You need to be sure that your website is mobile optimized (able to be viewed on mobile devices) and that your site is ranking for mobile searches. You can also design mobile ads to be displayed on sites and within aps.
- Online in general. You need to have a website and it needs to be optimized for local search engine searches. You want to be showing up when people are searching for collision repair and you can be in both the organic (natural) searches as well as the pay per click locations. While it sounds easy enough, it usually does involve some deeper work to make sure that you site displays highly, but the work is well worth it.
The tried and true methods.
3.Insurance agents/agencies. Do everything you can to form a relationship with agents and agencies. The person in the vehicle accident will first call for help/police/ambulance. Then family and then most often their insurance agency. If you’re already listed as a trusted provider, they can recommend the member to start right off by having you tow the auto or at least give them a quote to repair the damages. How much closer to the scene of the accident can you be than by forming relationships with insurance agents/agencies. Be sure to not forget about the independent agents as they will often have more of an ability to recommend someone than the big National agencies.
4.Dealerships. Yes, many dealerships have service departments, but very few of them actually do any collision repair work anymore as it often isn’t as cost effective as other services they can offer, according to bodyshopbusiness.com. By creating a relationship, and even better an exclusive one, you can have a great connection with customers through trusted association with the dealer. What a great introduction to be recommended by the dealer.
5.Print. Yes, print is still alive….kind of. Back in our day…. print was king and it still can get a great response. There are still some of us that use the phone book, but even more than that you want to try to be utilizing direct mail or co-op mailings where you can mail your coupon or biz information out to your targeted locations/zip codes and have your information there when they need you. Solo mailing is not as useful, unless your offering every day services like oil changes, but by utilizing co-op mailings, whether it’s a calendar or another type of mailer, you want to choose one that will give the ad more stickiness and people will more likely keep it around for they do need it.
There you have it. 5 of the best places that you need to be advertising and creating relationships in order to get in front of users eyes. Be sure to use a mix of old school methods and new technologies to reach people on all fronts. Utilize these channels and you’re sure to succeed.
Terms and Condtions
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What Can We Learn From The Best Super Bowl Car Ads from 2015
You can learn a lot by finding out what ads have done well in the past. You must take into account certain celebrities, catch phrases, or world events that might made the advertisement perform well at one time and not another, but often you can gain some powerful insights. What better way to do this than explore some of the most expensive advertising in the US. The infamous Super Bowl commercial.
Now if you’re like us, sometimes you have to admit that you’re watching the Super Bowl because of the commercials. We love our football, but there certainly have been some epic advertisements that were given birth at the Super Bowl and quite honestly, we don’t always walk away thinking of the car commercials. This year it was a bit different. The number one commercial that stood out to us was “The Fiat Blue Pill”.
https://www.youtube.com/watch?v=YAcLViTHDOo
While not a commercial that you may be wanting to discuss with your child or grand-child, it was a hilarious take on “real life” issues in a fun loving way. We were delighted to see it.
Another winner in the car category was the Nissan ad – “With Dad.
https://www.youtube.com/watch?v=Bd1qCi5nSKw
No matter what your take on Nascar racing, you can’t help but get drawn in emotionally in this story of a dad having to spend so much time away from home to provide for his family and then finally hanging up the danger in order to be there for his family…. as well as driving a supped up Nissan!
Our third favorite car ad during the 2015 Super Bowl was good ol’ Pierce Brosnan showing the action packed prowess of a…. Kia Sorento?
We loved seeing Pierce be able to have some fun with himself and his iconic stature as an action hero. While we may not fully feel the action packed status of the Sorento, Kia did a great job of connecting with the adult crowd and conveying the idea that the Sorento is more than
What can we learn from these advertisements? Get away from features and simple benefits and create stories where your autos will reside. Reach people emotionally and you can connect your auto with a deeper part of them than just the features/benefits you’re offering.