The Newest and Perhaps Final Sign

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signThe newest sign is up and reads, “TREATMENT IS NOW COMPLETE! STAND TALL & CONTINUE YOUR JOURNEY WITH FAITH, HOPE & ALL OUR LOVE!” At the bottom of the sign is a smiley face. Does this mean that there will be no more signs to follow?

 

SM : I cannot say that. The sign thing really took me by storm. It is encoded within my DNA at this point. I seriously can not picture myself never ever posting another sign on my front porch.

 

Maybe you could start something new? The treatment is over after all. Perhaps you could open your own sign shop?

 

SM : I don’t think so. I am sixty years old and retired. I am financially set for life. I don’t want to open up a business at my age.

 

Do you think Susan appreciated the signs you have been posting on your front porch?

 

SM : Of course she does! What a silly question. Why do you ask?

 

Well, I hate to burst your bubble but I have spoken to a few people in the neighborhood who have expressed that your signs make them uncomfortable.

 

SM : That’s ridiculous. Everybody loves my signs. The amount of effort I put into them combined with the positive sentiments… What’s not to like?

 

Maybe some people felt that Susan wanted to maintain a certain level of privacy concerning her illness. The intent behind the signs shop Salt Lake City was clearly well meaning. However, their public display made the whole thing, well, public.

 

SM : You people are being hyper-critical. Can’t a neighbor do something nice for another neighbor?

 

See, this is part of the reason this whole episode was awkward. People did not want to tell you this because they were afraid of exactly this reaction.

 

SM : And so you waited until now to tell me? You waited until I posted the very last sign?

 

So it is the final sign?

A Conversation with a Sign

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2-online-marketingTell me, what is it like to be a sign?

 

S : Life for signs shop Salt Lake City is not that interesting from the standpoint of action. We don’t physically do all that much. However, it is interesting from a sort of Zen perspective that by doing nothing we actually do quite a lot.

 

I don’t understand.

 

S : Of course you don’t. Let me see if I can phrase this another way. Signs and banners created by a sign shop when they are performing their function do not move. They do not move (generally speaking) because it makes them easier to see. And by not moving and thus being easier to see they are more effectively conveying their message.

 

So it is by doing nothing (that is, standing still) that signs do what they are designed to do which is to convey the content of their message.

 

S : Precisely!

 

Do you find satisfaction in that?

 

S : Certainly. As a human your mind is structured in a more complicated way. There are layers of motivations and competing concerns. However, the mind of a sign is as simple as it appears. We need only perform our function well to achieve satisfaction. That is enough for us.

 

That sounds nice because it is simple and direct.

 

S : Indeed. Complication for the sake of complication is a highly overrated quality of the human consciousness.

 

I’m not so sure that the human consciousness is complicated for the sake of complication by nature. I think perhaps that is more a byproduct of our modern times.

 

S : So it’s a maladaptive behavior of some sort.

 

Maybe. In truth I have not fully thought this line of reasoning through but it seems right to me.

 

S : That’s fine. We can leave it at that for now until the next time that we have the occasion to speak to one another.

A Well Meaning Bachelor and an Unfortunate Neighbor

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SThe latest of the sign shop Salt Lake City displayed by my neighbor reads, “YOU’VE GOT FRIENDS… SUSAN & LOTS OF THEM.” By way of background, I have never actually met this neighbor but I am friendly with other people who live near his house. Apparently he is a bachelor in his fifties or sixties. His lawn is expertly manicured and his house appears to be in very good repair. The “Susan” referred to on his sign apparently is a woman who lives across the street from him and who happens to be suffering from a health affliction the nature of which I am uncertain about but I suspect it to be along the lines of cancer. The signs this neighbor displays are intended to cheer her up.  However, it is my impression that they are somewhat embarrassing and uncomfortable for his surrounding neighbors.

 

What makes his sign shopso uncomfortable is that the intention behind them comes from a place of positivity. In other words they are designed to make the world a better place by putting forth a positive message of encouragement for this unfortunate Susan. This makes it uncomfortable because they are in some ways creating the opposite effect than the one intended. Moreover, because the intent behind them is a positive one it is difficult to approach this well meaning bachelor and tell him that his displays make people uncomfortable.
Such is the nature and power that inherently resides within the infinite capacity of a sign or banner. Essentially it is a blank canvass upon which can be displayed an infinite number of messages. Sometimes these messages can have a positive effect upon its intended audience. Sometimes (although a positive effect is intended) they can have a negative effect as appears to be the case between this well meaning bachelor and his unfortunate neighbor named Susan.

Salt Lake City Used Car Dealership Pointers

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form-test-driveBuying used cars Salt Lake City is not as easy as it would seem at first blush. The first thing a potential buyer of a used car must do is find a reputable dealer of used cars. In the age of the internet it is easy enough to research the used car dealers in any particular geographical location. A potential used car buyer could choose to buy a car from a private seller but these transactions are not without risk. For example, a private seller could sell a buyer a lemon of a car and then refuse to reimburse the buyer after the quality of the vehicle purchased is made known. Even if the buyer chooses to sue the seller of the lemon in civil court this will be a costly process with no guarantee that a successful judgment is satisfied.

 

Once the potential buyer has found a reputable dealer who passes the internet research test he must then make the journey to the used car dealerships in Salt Lake City. This is when the real fun begins because the potential buyer of a used car now has to deal face to face with a used car salesman. Now, used car salesmen (or saleswomen) do not have the best reputations in the world. This (shall we say) blemished reputation certainly does not apply to all used car sales people across the board. On the other hand, the reputation did not come out of thin air either. Hopefully if the potential used car buyer has done his or her research thoroughly then he or she will be dealing with a reputable used car salesman or saleswoman.

 

There are many used cars Utah for people to purchase. When buying a used car a potential buyer can always request a vehicle history from the used car seller. With a well researched used car dealership and a vehicle history report the used car buyer should be in a good position to make a great deal.

Are Vehicle Wraps Utah a Worthwhile Investment?

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Most probably, you’ve come across vehicle wraps in your locale advertising their companies or other businesses. You might have wondered whether it’d be applicable in or make sense for your company too. If you’d ask me, I’ll say, “definitely!”

What’s a Vehicle Wrap?

Basically, this is a digitally-printed mobile billboard that’s professionally installed on your vehicle. A vehicle wrap can encompass the whole vehicle or just a portion, including the windows, and makes use of eye-catching graphics. These wraps are made from heavy duty vinyl. Typically, they last 3-5 years.

Large Companies and Businesses

Vehicle wraps are an advertising means commonly used by large corporations and businesses. They’re more common with franchises which are suitably large to maintain vehicle fleets.

Small-scale Businesses

Vehicle advertising is perfect for any business size, not just large ones. Small businesses can also adopt vehicle advertising as it’d help market their brand out where potential clients can see them. In fact, when a small business makes use of vehicle wraps, it places them on the same field as large companies.

Vehicle wraps have had significant impact on the business advertising world. Even better, the costs of materials have gone down, better graphics have been conceived and application processes have allowed for creative applications. Vehicle wraps have proven to increase business sales by a considerable margin.

Here’s how vehicle wraps will improve your business or company:

1. Cost-Effective Advertising

Vehicle wraps Utah have proven to be among the most cost effective strategies to reach wider target audience. Consider the number of people that will see one of your vehicles in a day. Definitely, this number is way beyond what you’d expect. This automatically outdoes other advertising methods where you’re limited in whom your advertising efforts reach.

2. Project a Professional Image

Vehicle wrapping is a great way to strengthen your brand identity. It gives your firm a professional image. Your car, van or truck graphics can be as spectacular as you wish as photographic images create virtually any design or look. What’d it say about your company when you’ve tired-looking vehicles on the road?

3. No Need for Additional Sales Staff

I state this with a caveat. Most business today demand that sales representatives have college degrees and that they offer innovative ideas to their advertising strategies. All these requirements come at a cost- a considerable one in fact. Using vehicle wraps to advertise your brand requires less advertising staff as you’ll have a salesperson working with each of your vehicles.

4. Cost

Why spend lots of money for a few minutes on television or radio for an ad which will soon be forgotten? Highway billboards are also costly and only effective for the area they’re located in. Vehicle wraps are inarguably the most effective. They turn your vehicle into a moving billboard, advertising with a detailed message and an eye-catching design. Considering how much these wraps can last and their installation costs, you’ll have saved a huge deal of money that you can invest elsewhere.

Vehicle Wraps Utah

We’re yet to hear a client who claims that wrapping their vehicles had no effect on their business. All we’ve been hearing are stories about how businesses sales are drastically increasing. Combining all the factors above implies a wider audience reach, meaning more sales leads. Sales leads automatically translate to more sales and higher revenues.

Wrap installations have low chances of failing and are quite easy. Invest in a top notch design, and make use of an experienced firm to produce and install your desired wrap. Vehicles of all sizes can be wrapped. You may consider asking for a warranty. This can be the most efficient and effective means of out-of-home advertising.

Depreciation

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carAlthough a necessary expense, financially speaking, a car is not a good investment. This is true because a car will depreciate in value immediately after it is purchased and will continue to depreciate the older it gets. The specific amount of depreciation will vary from car to car but probably the most important factor to determine the amount of depreciation and the rate at which a car will depreciate is whether the car is new or used. Both new and used cars depreciate; however, new cars will depreciate much faster than used cars.

This depreciation will occur in a generally predictable manner. Typically, new cars depreciate 20% by the end of the first year after purchase. The moment a person drives a new car off the lot it becomes a used car and after this transformation approximately 10 percent of its value will evaporate. By the end of the first year after purchase, that same car will depreciate an additional 10 percent on average. Less popular models with fewer bells and whistles tend to depreciate more than popular models with additional features, sometimes loosing 50 percent of their value in many cases. Typically, new cars lose value for four years after the first year after purchase, ranging from 15-25 percent per year. All told, new cars tend to lose 60 percent of their original value by the fifth year after purchase. Purchasing a relatively new used car will avoid the first-year rapid depreciation, but even used cars depreciate over the first five years after purchase.

Obviously, there are many factors that determine how much any one particular car will depreciate over a given period of time. If you are buying a used car in Salt Lake City you may want to use a car depreciation calculators available on the internet. These calculators may help you to decide whether one car is a better purchase than another.

What Can We Learn From The Best Super Bowl Car Ads from 2015

You can learn a lot by finding out what ads have done well in the past. You must take into account certain celebrities, catch phrases, or world events that might made the advertisement perform well at one time and not another, but often you can gain some powerful insights. What better way to do this than explore some of the most expensive advertising in the US. The infamous Super Bowl commercial.

Now if you’re like us, sometimes you have to admit that you’re watching the Super Bowl because of the commercials. We love our football, but there certainly have been some epic advertisements that were given birth at the Super Bowl and quite honestly, we don’t always walk away thinking of the car commercials. This year it was a bit different. The number one commercial that stood out to us was “The Fiat Blue Pill”.

https://www.youtube.com/watch?v=YAcLViTHDOo

While not a commercial that you may be wanting to discuss with your child or grand-child, it was a hilarious take on “real life” issues in a fun loving way. We were delighted to see it.

Another winner in the car category was the Nissan ad – “With Dad.

https://www.youtube.com/watch?v=Bd1qCi5nSKw

No matter what your take on Nascar racing, you can’t help but get drawn in emotionally in this story of a dad having to spend so much time away from home to provide for his family and then finally hanging up the danger in order to be there for his family…. as well as driving a supped up Nissan!

Our third favorite car ad during the 2015 Super Bowl was good ol’ Pierce Brosnan showing the action packed prowess of a…. Kia Sorento?

We loved seeing Pierce be able to have some fun with himself and his iconic stature as an action hero. While we may not fully feel the action packed status of the Sorento, Kia did a great job of connecting with the adult crowd and conveying the idea that the Sorento is more than

What can we learn from these advertisements? Get away from features and simple benefits and create stories where your autos will reside. Reach people emotionally and you can connect your auto with a deeper part of them than just the features/benefits you’re offering.