You can learn a lot by finding out what ads have done well in the past. You must take into account certain celebrities, catch phrases, or world events that might made the advertisement perform well at one time and not another, but often you can gain some powerful insights. What better way to do this than explore some of the most expensive advertising in the US. The infamous Super Bowl commercial.
Now if you’re like us, sometimes you have to admit that you’re watching the Super Bowl because of the commercials. We love our football, but there certainly have been some epic advertisements that were given birth at the Super Bowl and quite honestly, we don’t always walk away thinking of the car commercials. This year it was a bit different. The number one commercial that stood out to us was “The Fiat Blue Pill”.
https://www.youtube.com/watch?v=YAcLViTHDOo
While not a commercial that you may be wanting to discuss with your child or grand-child, it was a hilarious take on “real life” issues in a fun loving way. We were delighted to see it.
Another winner in the car category was the Nissan ad – “With Dad.
https://www.youtube.com/watch?v=Bd1qCi5nSKw
No matter what your take on Nascar racing, you can’t help but get drawn in emotionally in this story of a dad having to spend so much time away from home to provide for his family and then finally hanging up the danger in order to be there for his family…. as well as driving a supped up Nissan!
Our third favorite car ad during the 2015 Super Bowl was good ol’ Pierce Brosnan showing the action packed prowess of a…. Kia Sorento?
We loved seeing Pierce be able to have some fun with himself and his iconic stature as an action hero. While we may not fully feel the action packed status of the Sorento, Kia did a great job of connecting with the adult crowd and conveying the idea that the Sorento is more than
What can we learn from these advertisements? Get away from features and simple benefits and create stories where your autos will reside. Reach people emotionally and you can connect your auto with a deeper part of them than just the features/benefits you’re offering.
